The class aims to bring about both behavioural and transformational changes among participants.

"Behavioural" changes involve modifying individual actions and responses, nurturing positive attitudes and fostering aptitude cultivation in sales engineering. Participants will develop resilience, optimism, problem-solving skills and collaboration.

"Transformational" changes involve profound mindset shifts and approaches guided by self-awareness and empathy. Leveraging unique frameworks, participants will grow personally and professionally, leading to enhanced performance and success.

Additionally, participants will gain a deeper understanding of their duties and responsibilities and of the account executives. This includes the importance of humility, active listening and empathy in client interactions. As a result it fosters stronger client relationships based on trust, authenticity and mutual respect, driving business growth and long-term partnerships.