Rethink, revise, reflect
TRANSFORM YOUR PRESALES SUCCESS
At The Umdenken, we integrate presales engineering expertise with strategic thinking and continuous improvement to coach individuals and teams to drive optimised customer-facing skills and behaviours to deliver more value to customers
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Unlock your team’s potential with our unique approach
We leverage our expertise and presales methodologies to guide your team in engineering tailored solutions that align with your business goals and customer needs, ultimately leading to successful presales outcomes.
- Shift away from product and feature presentations
- Empower your team with personalized coaching and training
- Elevate presales to strategic partnerships
- Guide tailored solutions for customer success
- Partner with us to reimagine and refine
Our results in numbers
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Why are we better than others?
Our approach is centered around empowering you to rethink your presales strategies, revise approaches, and reflect on your objectives.
Trough group coaching sessions, hands-on training workshops and virtual courses, we equip you and your team members with the skills and tools you need to excel in technical sales environments. To further cultivate and advance your development and growth professionally.

The power of mindset in presales
Presales is the best job in the world! Explore the transformative impact of mindset in presales with our videos. Discover how embracing change and adopting a growth-oriented mindset can revolutionize your team’s approach to presales engineering.
Gain valuable insights and practical strategies to navigate challenges, drive innovation, and achieve unprecedented success in presales.
See all videos
Our recent LinkedIn posts
Explore our recent posts for fresh perspectives and actionable strategies to enhance your presales approach.
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How it works
Engage with personalised training services tailored to your organisational goals and needs. Our dedicated team is committed to refining skills such as empathy, active listening, persuasion, and the the ability to consultatively guide customers. With our personalised approach, your team can look forward to achieving aspirations with confidence and motivation.
Our training services cater to both product vendors and channel services vendors, providing essential skills and insights tailored to enhance their professional capabilities and business success, while also emphasising the value of shortening the sales cycle.


We invite you to complete the contact form
Receive details to the virtual meeting via email
Meet our expert and plan class for your team
Experience training with invaluable insights
Improve your presales team’s impact and performance
Available group classes
Unlock your presales team's potential with our expert training sessions and personalized group coaching
Elevate Presales Impact TM
Unlocking behavioural proficiency in the field for presales teams
2days
- Consultative behavior evolution
- Balance sales teams dynamics
- Product presentation shift
- Embedding field scenarios
Bespoke Services TM
Designed to meet the unique needs and preferences for Leadership teams
0.5+days
- Focused sessions at tech summits
- Offsite performance building
- Career development model for leaders
- Workshop/dojos- unlimited possibilities
Federal Presales Echo TM
Focuses on advanced behavioral mastery for public sector and federal presales
2days
- Optimise the procurement process
- Manage government relations
- Align consensus presales strategies
- Synergise presales and AE efforts
ProdigiGen TM
Generative AI class to focus on productivity for SEs
1day
- GenAI features for customer value
- Position progressive customer value
- Establish AI proficiency
- Unlock productivity with GenAI tools
Partner Adaptability Accelerator TM
Behavioral and transformative frameworks for product neutrality
2days
- Grow your existing business
- Stay agnostic and discover more
- Master solution positioning
- Incorporate product vendor insights
Elevate Presales Impact TM
Unlocking behavioural proficiency in the field for presales teams
2days
- Consultative behavior evolution
- Balance sales teams dynamics
- Product presentation shift
- Embedding field scenarios
Bespoke Services TM
Designed to meet the unique needs and preferences for Leadership teams
0.5+days
- Focused sessions at tech summits
- Offsite performance building
- Career development model for leaders
- Workshop/dojos- unlimited possibilities
Federal Presales Echo TM
Focuses on advanced behavioral mastery for public sector and federal presales
2days
- Optimise the procurement process
- Manage government relations
- Align consensus presales strategies
- Synergise presales and AE efforts
ProdigiGen TM
Generative AI class to focus on productivity for SEs
1day
- GenAI features for customer value
- Position progressive customer value
- Establish AI proficiency
- Unlock productivity with GenAI tools
Partner Adaptability Accelerator TM
Behavioral and transformative frameworks for product neutrality
2days
- Grow your existing business
- Stay agnostic and discover more
- Master solution positioning
- Incorporate product vendor insights
Our clients
Trusted by 20+ presales companies around the world.
Discover the success professionals who have partnered with us to elevate their presales strategies
Frequently asked questions
Find answers to frequently asked questions about our group training services. Join us as we explore the art of presales engineering to revolutionize team's approach.
Why do we offer in-person classes and not virtual?
We've opted for in-person classes to ensure a hands-on learning experience, fostering interaction and group activities for immediate feedback.
Where are the classes delivered for our clients?
Our classes are typically delivered in designated venues worldwide. We provide flexibility with the goal to optimise the learning experience. We can facilitate client offices, hotels, event spaces, co-working space and training centres. The Umdenken has secured annual agreements with hotel brands in South-East Asia, China, Japan and in EMEA.
When should you choose to run a behavioural and transformational class for your engineering team?
Whilst the main objective of presales teams is to support the field, workload, quarter-ending periods and availability are critical.
Can the class be tailored to address our specific SE needs or challenges?
Absolutely! Our classes at The Umdenken are designed to be highly flexible and adaptable. Clients have the opportunity to review the list of topics and customise the class to focus on areas most relevant to their team’s objectives.
Are there any follow-up resources or support after completing the class?
Definitely! Participants will have access to a variety of resources to reinforce their learning and apply new skills effectively. This includes access to training materials with additional resources and recommended readings related to the class topics.
What are the expected outcomes of attending The Umdenken class?
The class aims to bring about both behavioural and transformational changes among participants.
Who would benefit the most from The Umdenken classes?
The Umdenken classes are designed for individually contributing Presales Engineers/SEs and Technical Sales teams and are organised by their respective management. They aim to enhance skills and effectiveness in the field. Participants gain insights, strategies and techniques to excel in their roles and drive successful outcomes for their organisations.
Why we offer classes for product vendors and service providers positioning people competencies?
In the realm of vendor partnerships, the distinction between product and services vendors fades when it come to soft-skills related to technical sales and customer success. Effective communication and discovery, empathy and strategic thinking are crucial for navigating complex sales environments and deliver exceptional value to clients.
Why does The Umdenken offer a Public Sector specific presales class?
Our class is tailored to meet the unique needs of the Public Sector, which heavily relies on consensus-driven decision-making and follows stringent tendering processes to ensure fairness and neutrality towards all vendors. We emphasise Public Sector-specific terminologies and processes, distinct from those commonly used in commercial and enterprise settings.
How does The Umdenken continue Steve Capper’s impactful presales training legacy?
Explore www.stevecapper.com for an exceptional consultative presales training program that elevates skills and performance in sales. Renowned for his expertise, Steve Capper's training emphasizes a consultative approach, focusing on understanding customer needs, building relationships, and delivering value-added solutions.
Why does The Umdenken prioritising launching a first-of-its-kind generative AI offering?
The Umdenken boldly launches its business with a pioneering generative AI class, fueled by our visionary understanding of machine learning, data science and AI.

Still have questions?
Have a question? Need to book a session? Contact us today for more information or to get started!